Number seventeen

Jour1111 lecture week 3

TEXT

What is text?

• ·         Fast flexible control
• ·         Make text do what you want
• ·         Edit cut paste
• ·         Mould into what you want
• ·         Different platforms
• ·         Portable
• ·         Pen and paper, laptop
• ·         Searchable- online dominates

Inverted pyramid

Most/very important à less important

How to choose important information?

News values- conflict, control, power, money, sex, drugs, rock and roll (how have news values changed in new society, different societies)

Lists of news values made by academics and define your job as a journalist

who what when where why how

Newspapers- most important news stories- top left

Online- hypertexts- general jist of story given in headline and then readers can go an explore further into story via other links- to other features

Online platforms allow possibilities print doesn’t

Text is

• ·         Story content
• ·         Headlines
• ·         Captions
• ·         Pull quotes
• ·         Break out boxes
• ·         Links

Good intro- stand up to provide insight into story

Entice readers to go on and read

Text is fundamental online- headlines dominate

Online provides layers of stories

Print- complex content management systems- makes print, online editions and then different versions of online and print editions for different regional areas. Print stories need to be written so they can be altered for these different editions

Text- control and skill with words- craft them to make them work in all different spaces- word craft- mastering medium of text

Headline writing- contain verb- true and correct- doesn’t matter if don’t have pun- bad pun can detract from story- controversial stories- headlines can get you into trouble

Text- social platforms, social technology- email, tweets, socially driven. Aware of how story will go out there in different media/ platform- barriers between medium because clouded- how will your story appear on twitter, facebook etc- these things happen automatically

Text is- metadata, excerpts, tags- inserting tags/ keywords, so your story can be searched and found easily. Mastering of text and tagging important because you want people to be able to find your stories- keywords matter in search

Search engines look for quality of links

my thoughts on this lecture? well I now understand why Google always tries to read your mind! Metadata! Keywords! 

I found the whole lecture very interesting. I never realised the depth the print journalists have to go to within the online media, my perception was that the journalists that wrote for newspapers differed from those who wrote for online sources. 

When considering news values, a number of questions pop into my head. How has news values changed over time? Because as the times change, new technologies are invented, new people come into prominence and others fall out, the news that society cares about definitely change. Therefore the type of news that the most emphasis is placed on must change with it. 

Studying journalism excites me. We have lecturers who have been in the industry for decades, and so the changes they must have seen within their time in journalism would be dramatic. Imagine what the future for my generation of journalists holds! So excited for faster-paced, next class technologies!