Number sixteen

LECTURE TWO! VIA THE LECTURE RECORDING! So I wasn't there for this one, but listening online still got lots of thinking happening
(my impressions are in italics)
"Old Media" vs. Web 1.0 vs. Web 2.0 vs Web 3.0
FOCUSES ON: traditional media vs. companies vs. social groups vs. individuals
"Old media"- newspapers, magazines, radio, tv
"...instruments of mass communication targeting large aggregated audiences..." Harrison
Even though its supposedly "old media", in my opinion this doesn't necessarily make it "outdated media". I still receive my magazine subscriptions every month and read the newspaper (almost) every morning. Although it may be imminent that reading a newspaper at Sunday morning breakfast will be surpassed by using your iPad to log into your online account to access the news, I feel there will always remain a sense of nostalgia and romance with "old media", and this will keep it alive.
Web 1.0- Information Web
-Advertising friendly, basically online content surrounded by advertising, and extension of offline media
Web 2.0- Social Web
-Facebook, Sykpe, Twitter etc.
-Introduction of "PROD-USERS"- Producers-Users
"...modes of production which are led by users... user acts as a hybrid user/producer virtually throughout the production process..."
Web 3.0- Semantic Web
-Meaning, making sense of information
-Takes 1.0 and 2.0 a step further. "...machine- readable meaning to the packets of information..."- David Bradley
-META-TAGGING- HTML tag that provide information about a webpage
-Tagging- where you are, what you want to do, what can the web suggest you do using all the information gathered
To me this just sounds like we are creating brains for computers and they are starting to think for themselves. I know it is actually only this highly intelligent machine, purely using the information WE provide it to make educated suggestions and recommendations for users. but still. computers are taking over the world.
What does this mean for news?
-Hyperlocalisation- News specifically for you, your suburb, your information- "News my way"
Entitlement: Is it the death of journalism?
-Newspapers have always been paid for by classifieds, but with the death of classifieds due to eBay, and the dominance of web news, is it now time to pay?
-As web news has always been cheap and available, will people be willing to pay for something they believe they are entitled to for free?
-"high quality journalism" and "add-ons" are being marketed to the public as an incentive to subscribe to newspapers online -but what if people don't subscribe? what does this mean for investigative journalism?
-taking time and money, investigative journalism is compromised if there is no funding
the advancement of the web and how news is delivered to the public is somewhat a catch 22. There is no denying we all believe we are entitled to web news for free, but where this leaves the future of investigative journalism is worrying. We are curious beings, hungry for new and interesting information, but without money, and therefore without investigative journalism, where does that leave society? Bored? Restless? Yearning for more but not having resources to find it? As journalism students, staring the future of the industry right in the face, we should consider what we as individuals and as a cohort, can do. The future starts now.